CONNECTING SCIENCE TO IMPACT

Medical Affairs for Pharma, Healthcare & Life Sciences

Unlock the full potential of Medical Affairs with Al-Powered Intelligence, Deeper HCP Engagement, and Data-Driven Strategies that deliver measurable business impact.

See our Capability in action

Medical Affairs

Medical Affairs is a strategic function, critical to taking any therapy to market. Data and channels keep growing in depth and breadth. HCPs and patients expect deeper and more personalized scientific information. The role of Medical Affairs carries more weight than ever.

ProcDNA empowers Medical Affairs teams to meet that expectation. We start with the right data foundation, bringing medical, field, claims, and real-world sources into one view. We then apply analytics and Al to the questions that shape Medical Affairs strategy: where to focus, what evidence to build, who to engage, and what impact it creates. That spans KOL identification, Scientific Share of Voice, MSL effectiveness, and evidence gap analysis. We enable teams to scale with\ntechnology solutions such as pre-call planning and care gap analytics, so insight reaches the field when it matters. Our Medical Affairs experts stay with you from strategy through to measurable impact.

Select a Capability to Explore

PRE CALL PLANNING

Make every scientific conversation move forward

Turn past interactions and new evidence into focused MSL briefs that address HCP needs, deepen scientifio dialogue and drive follow-through.

MEASURABLE IMPACT

From scientific exchange to measurable impact

Link scientific exchanges to HCP understanding, confidence, practice changes, and patient impact to demonstrate Medical Affairs value.

SCIENTIFIC INFLUENCE

Beyond the KOL list. Map scientific influence

Combine scientific activity, networks and emerging signals to uncover the experts shaping the field.

Why ProcDNA?

ProcDNA brings together deep life sciences expertise, data and analytics, proprietary technology, and Al-native custom solutions to help teams move from fragmented signals to actionable intelligence and measurable impact.

Medical expertise, built in

Medical Affairs experts and industry veterans work side by side with data and technology specialists, from problem definition through implementation. Every solution reflects scientific context, field realities, and the needs of medical teams. Every solution is built with adherence to compliance in mind.

Al-native, tailored to you

Solutions are built with Al at their core and designed around your systems, workflows, and governance. Responsible Al is part of every build, with human oversight, transparency, and protection of sensitive data. They fit into everyday work without disruption or compromising compliance and trust.

Idea to Impact

Rapid prototyping and reusable components put working solutions in front of medical teams early. Close collaboration keeps every iteration grounded in how teams actually work, enabling faster feedback, continuous refinement, and solutions aligned with real-world needs and workflows.

Integrated Expertise

Medical Affairs, data analytics and technology specialists work as one team, bringing the right expertise from problem definition through implementation. Every solution reflects scientific context, field realities, medical team needs, and compliance requirements, ensuring practical and effective outcomes.

Connected intelligence

Value comes when solutions run every day, not when they launch. Designed for ongoing operations, they support medical teams beyond one-time deliverables. Solutions scale across teams and therapy areas. AUXO and LUMO connect scientific evidence, past interactions, and emerging insights.

How we Support the Medical Affairs Value Chain

Medical Strategy & Plans

How should Medical Affairs be built and run?

Medical strategy and planning informed by disease, therapeutic area, and product insights
Medical Mix optimization
MSL field strategy, design, sizing, territory optimization, and operations
Medical spend planning and analytics

Evidence & Content Creation

What evidence will advance patient care?

Integrated evidence planning, including evidence gap assessment
Publication planning and Scientific Share of Voice
Pre-MLR Readiness

Stakeholder Engagement & Impact

Who should Medical Affairs engage, and why?

KOL identification, segmentation, and scientific influence mapping
Care-gap analytics
Pre-call planning
Omnichannel orchestration
Medical impact measurement, including HCP scientific journey, tracking beliefs through surveys and behavior through claims

Solutions in Action

Pre-Call Planning Assistant

Ready to see what's possible for your Medical Affairs Team?

From conference intelligence to KOL engagement and evidence generation, let's talk about where analytics and Al can create the most value for your organization.

Frequently Asked Questions

FAQs

What does ProcDNA's Medical Affairs practice do?

We help Medical Affairs teams turn scientific data into decisions across the full value chain, from medical strategy through evidence generation to stakeholder engagement. Our team combines Medical Affairs expertise, data and analytics, and Al-powered tools like AUXO and LUMO to support that work.

How does ProcDNA measure Medical Affairs impact?

ProcDNA combines data analytics with industry expertise to craft tailored launch plans. From identifying market opportunities to segmenting audiences, we ensure every phase of your launch is optimized for success.