Core Components of Auxo
Auxo offers unparalleled visibility into HCP activities, affiliations, and digital behavior. By leveraging real-time data integration, Auxo delivers a 360-degree view of HCPs that includes prescribing patterns, digital activity, and professional networks.
- Consolidated HCP Profiles: Merge data from multiple sources for a holistic view.
- Behavioral Insights: Analyze prescribing trends and digital footprints for targeted engagement.
- Professional Networks: Understand connections and affiliations to refine outreach strategies.
Identify the key influencers who shape decisions in your therapeutic areas. Auxo uses advanced analytics to pinpoint Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs) across geographies and specialties.
- KOL Mapping: Leverage AI to identify and rank KOLs based on influence metrics.
- DOL Insights: Track digital engagements and discussions for a deeper understanding of DOL impact.
Monitor the online activities of HCPs and KOLs to understand trends, preferences, and conversations. Auxo's social media tracking capability provides real-time updates to keep your team informed and agile.
- Platform Integration: Track HCP and KOL activities across major social media platforms.
- Sentiment Analysis: Assess audience reactions to campaigns and messages.
- Emerging Trends: Spot new topics and emerging leaders early.
Auxo's intelligent algorithms provide personal recommendations for the next best actions, ensuring that your team always delivers value-driven engagements.
- Channel Recommendations: Identify the most effective communication channels for each HCP.
- Content Personalization: Tailor your messages for maximum impact.
- Automated Insights: Get suggestions based on historical and predictive analytics.
Medical Science Liaisons (MSLs) play a crucial role in bridging science and sales. Auxo enhances their effectiveness by offering insights and actionable suggestions for interactions with HCPs.
- HCP Engagement History: Equip MSLs with detailed profiles and interaction histories.
- Clinical Insights Sharing: Share relevant clinical data and research with HCPs effortlessly.
- Collaboration Tools: Foster stronger relationships with healthcare professionals.
Auxo builds dynamic referral network graphs based on HCP activities and digital behaviors, enabling teams to visualize and optimize referral pathways.
- Referral Network Mapping: Identify connections and collaboration opportunities.
- Treatment Pathways: Understand how referrals flow between providers.
- Network Optimization: Adjust strategies to strengthen key referral networks.
Comprehensive Digital Footprint: Track and analyze HCP activities across multiple channels.- Proprietary Tagging Engine: Leverage ProcDNA's unique technology for insights.
- Data-Driven Decisions: Empower teams with actionable insights that drive results.
- Flexibility and Cost-Effectiveness: Execute use cases at a lower cost without requiring full data source purchases.
