Pharma Market Research Conference 2026 East

Feb 04, 2026

Newark, New Jersey

Feb 04, 2026 | Wednesday

Newark, New Jersey

Insights

We were at PMRC 2026, connecting with market research and insights leaders across the pharmaceutical industry. Conversations explored how the role of insights is evolving from supporting decisions to actively shaping commercial and brand strategy. It was a valuable opportunity to exchange perspectives and better understand how organizations are making insights more relevant, timely, and actionable across the business.

Speakers

Aritra Das

Partner, ProcDNA

Nishant Agarwal

Director, Analytics, ProcDNA

Key Takeaways from the Event

Evolving role of market research

Discussions highlighted how market research is becoming more embedded within commercial strategy, moving beyond standalone studies.

Bringing insights closer to execution

There was a clear emphasis on stronger collaboration between insights, brand, and field teams to ensure findings are applied in real world decision making.

Blending primary research with real-world data

Leaders shared how combining traditional research with real world data is helping build a more complete and practical understanding of customer behavior.

Faster and more agile insights generation

Organizations are adopting new approaches to deliver insights faster, with a focus on keeping pace with changing business needs.

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