ProcDNA developed InsightO as an AI-powered module within Auxo, its proprietary HCP intelligence platform Auxo provided the underlying foundation of unified HCP profiles, scientific activities, digital behaviors, and engagement information. InsightO used this data to identify relevant developments for each HCP and convert them into clear, field-ready narratives The module extended Auxo from providing access to HCP information, helping representatives understand which developments were most important and how they could support a more informed conversation.
InsightO applied a semantic prioritization framework to evaluate available HCP information based on relevance, recency, urgency, engagement history, scientific significance, and brand context Natural language processing and semantic similarity techniques helped identify the records most closely aligned with defined business questions and HCP areas of interest. Recent activities and upcoming events were prioritized alongside broader engagement and therapeutic-area context This created a focused set of high-value signals for insight generation and helped representatives quickly understand what had changed and why it mattered.
The prioritized information was processed through a generative AI framework that combined Auxo data, HCP attributes, business questions, domain instructions, and relevant source content InsightO generated concise HCP-level narratives covering areas such as recent research activity, clinical-trial involvement, publications, congress participation, scientific collaborations, digital engagement, and therapeutic-area interests The generation framework maintained a consistent structure while adapting the narrative to the information available for each HCP. When recent activity was limited, profile and historical context helped provide representatives with useful preparation material.
InsightO generated both written and audio versions of the personalized summaries The audio insights were designed in a concise, podcast-style format, enabling representatives to prepare while travelling, between meetings, or immediately before entering an HCP office. A dedicated script-processing step refined medical terminology, abbreviations, and scientific language to support clear and credible narration Both text and audio insights were surfaced directly within Auxo, creating a seamless experience from HCP exploration to personalized preparation.
InsightO was designed as a recurring capability that refreshed insights as new HCP information became available The solution detected meaningful changes in the underlying data and regenerated relevant insights when updated information was identified. Existing summaries could be retained when the supporting information remains unchanged, improving processing efficiency and maintaining consistency across refresh cycles Quality controls supported traceability to the underlying HCP data, validation of text and audio outputs, consistent narrative structures, and reliable delivery through Auxo.
InsightO brought relevant scientific, digital, and engagement signals into a concise narrative, helping representatives prepare efficiently from a single Auxo experience.
Semantic prioritization helped field users focus on timely developments aligned with each HCP’s interests, activities, and engagement history.
Written and voice-enabled insights allowed representatives to prepare in the format best suited to their schedule, including during travel and immediately before HCP interaction.
InsightO transformed Auxo’s unified HCP data into personalized and actionable narratives, strengthening the platform’s value as a field-enablement solution.
The underlying framework combined pharmaceutical domain knowledge, semantic intelligence, generative AI, audio generation, and operational controls into a scalable capability that could be extended across brands and therapeutic areas.
